Wednesday, May 4, 2011
Monday, May 2, 2011
Cue: Disgust
I'm back at work designing food packaging. What's that mean? Flavor Cues! Flavor cue is a term used in marketing to help the consumer immediately identify the flavor. This weekend I was with some friends in the store and was pleasantly pleased to see Tapatío Fritos corn chips! I love me some Tapatío or Cholula hot sauces. My friends called me out on it, but I wasn't embarrassed.
Then, next to the Fritos, I saw one of the biggest design atrocities ever – Ruffles. I have an idea of what kind of guys they are trying to sell to, but this packaging is so terrible, I love it - but. I'd never eat those Ruffles! Loaded Chili & Cheese or Molten Hot Wings potato chips? No thanks. The horrendous photos and over-the-top flavor cues almost made me nauseated. I think I threw up a little in my mouth. It tasted like chili.
Then, next to the Fritos, I saw one of the biggest design atrocities ever – Ruffles. I have an idea of what kind of guys they are trying to sell to, but this packaging is so terrible, I love it - but. I'd never eat those Ruffles! Loaded Chili & Cheese or Molten Hot Wings potato chips? No thanks. The horrendous photos and over-the-top flavor cues almost made me nauseated. I think I threw up a little in my mouth. It tasted like chili.
Saturday, April 30, 2011
Strawberry Fields Forever
Strawberries are one of my favorite fruits. Thankfully in most parts of California, we can enjoy locally grown strawberries year round. Here are some berries from the Silver Lake Farmers' Market today... Strawberries, Blueberries, Raspberries and Blackberries.
Thursday, April 28, 2011
Trying Lotus
Lotus root had long been one of my favorite snacks. The first time I tried it was at a sushi restaurant in Los Angeles years ago. The root is sliced and pickled in a light sauce. When sliced it has a beautiful flower-like pattern inside. It is crisp, savory and slightly sweet and very refreshing for summer. Available at Silver Lake Farmers' Market.
Monday, April 25, 2011
Fruit in Colombia: Granadilla, "How do I eat this?"
| Granadilla for Breakfast |
| Granadilla for sale at the market |
| The hard orange speckled shell of the granadilla |
| Inside the granadilla you'll find seeds in individual packets of jelly like fruit |
| The seeds of the granadilla provide a crunchy complimentary texture |
| The coral-like empty shell of the granadilla |
Friday, April 22, 2011
Artichokes at the Farmers' Market in Silver Lake
The Silver Lake Farmers' Market is located where Griffith Park Blvd. meets Sunset Blvd. near Sunset Junction.
Silver Lake Farmers Market
3700 Sunset Blvd. Los Angeles, CA
SAT 8am - 1:30pm
TUE 2pm-7pm.
more info 213-413-7770
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